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Rugged is India’s 1st indigenously built hub motor and the strongest EV ever made.
Rugged, as an electric vehicle, was and is still in high demand. They felt adding an influencer marketing campaign would enhance their digital marketing strategy. Rugged officials wanted to devise a unique way to use influencers in this campaign with a practical touch to outrank their competitors.

We aimed to produce concepts that touched the audience deeply on an emotional level. After this stage, we prepared scripts highlighting their features, managed the influencers, reviewed their videos, and marketed them on several social media platforms. The main objective was to boost the brand’s objective with product awareness through creativity, innovation, high conversion rates, as well as increased credibility before the audience.

  • Automobile