Successful Influencing: Best Influencer Marketing Platforms In India

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Social media has spawned new careers.

Influencer Marketing is one of those careers brewed by social media platforms, such as Instagram. The term ‘Influencer Marketing’ is getting a hold since brands have made their way into social media platforms. 

As per projections, the influencer marketing industry will reach a value of $15 billion by the end of 2022. In 2019, it was only $6 billion, so an increase of $8 billion in three years is impressive. The pandemic had a significant role to play in this cause. With everyone cooped up in their homes, the internet was the only window to peer out. This was the era when people started subscribing to famous personalities on social media and began to value their opinions. 

So, who are these influencers?

Social media users who are vocal about their choices with a large number of followers can be called social media influencers. Those who watch them have a natural tendency to be influenced by their public decisions.

In a nutshell, influencers are people who have the power to affect someone’s buying decisions as a result of their authority, knowledge, position or relationship with their audience. 

The appeal of influencers lies in their relatability, which makes them ‘ordinary celebrities’. In particular, teenagers and young adults in their twenties regard these influencers as friends and believe they play a significant role in their lives. Consequently, Indian brands are turning to influencer marketing agencies to increase their exposure to a younger demographic and drive sales.

But how do these brands find the right influencers for their products or services?

Here comes an influencer marketing agency into the picture. Influencer marketing agencies act as a mediator that connects brands with influencers. These agencies or platforms ally with brands as well as influencers, and assist businesses in streamlining the process by connecting them with relevant influencers in their niche.

To feed your curiosity, let’s have a look at some of the top influencer marketing platforms. 

  1. Grynow Media 

The Grynow Media network has more than 1,50,000 influencers and creators. The company extends its services to All the major social media platforms like TikTok, YouTube, Instagram, Twitter, Snapchat, etc. The majority of influencers have a specific area of expertise, such as gaming, fitness, career-related consulting, beauty, fashion, food reviews, lifestyle, furniture, etc.

  1. Klear 

In just four years, Klear has worked with some of the best international brands in the world, including Veritas, Huawei, Kayak, IBM, Adidas, JP Morgan Chase, Microsoft, Coca-Cola, and many more. Their customers range from small businesses looking to establish a foothold on the market to giant corporations trying to maintain their market leadership.

  1. Plixxo 

It was founded by the founder of POPxo, Priyanka Gill. The platform has over 26,000 influencers in India. The brands offer paid campaigns to bloggers, YouTubers, Tiktok video creators, celebrities, Facebook influencers, Instagram influencers, Twitterati, and college/university/school campus influencers. 

  1. 6th Street Artist 

The platform is a leading influencer marketing platform boasting over 1000 influencers and 500+ brands, ranging from big to small companies. They list reputed brands like Hindustan Times, Livpure, Kuvera, MX Takatak, Rummy Passion, and T-Series among many others. 6th Street caters to all social media platforms like Facebook, YouTube, Instagram, MX Takatak, Twitter, Snapchat, etc. 

  1. PulpKey 

Brands and influencers tell their stories through this medium. Many global and Indian brands have gained profitability from them, including Western Union, Zara, Amazon, Cure Fit, Hotstar, Mother Dairy, and Faasos.

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