Influencer marketing has become the most effortless medium for brands to gain trust. As digital platforms are growing at a great velocity in India, brands are asking for popular regional creators who influence the masses on daily basis.

In this blog, we’ll discover the different types of influencer marketing, its advantages and disadvantages, examples from well-known brands, and why a fantastic strategy is essential. 

At 6th Street Artist, we provide the best influencers from our curated sheets that deliver and meet brand expectations. If you’re planning to promote your product/service with the power of influencer marketing, feel free to reach us.

Influencer Marketing? What’s it?

• Influencer marketing is a new-age promotional method.
• In this type of marketing, brands collab with influencers via agencies. 
• Influencer sets an ease in believing the product is good to buy.
• Influencers act as a ‘big product reviewer’ which in turn builds trust.

Whether you’re a homegrown brand or an established one, 6th Street Artist can assist you in getting the best influencers according to your brand category and develop relatable content.  

Influencer Marketing and its types

Every brand needs a different approach. In accordance, let’s know the types of influencer marketing.

1. Based on the no. of followers (10K vs 1000K) 

• Micro-influencers

• Maximum engagement
• Comes in a flexible budget
• Has a minimum but a particular audience
  
• Macro-influencers  

• Wider reach
• Comparatively has a high budget (e.g. kid influencers)
• Scroll stop content

At 6th Street Artist, we empower brands with influencers who are best in the game. 

2. Collaboration style-based

• Paid partnership posts
• Promotional campaigns
• Freebies & challenges
• Ambassador programme
  

3. Social Media Influencer Types

• Celebs
• Digital creators
• Gamers
• Business coach
• Motivational speaker

Finding the right influencer to represent your brand or to promote your upcoming event? Get our expert-led marketing solutions today.  

Why Influencer Marketing is essential for every business

People prefer invaluable service, and influencer marketing provides benefits to businesses in following ways: 

• Builds authenticity and trust
• Elevates online presence
• Accelerates engagement
• Builds more meaningful consumer relations
  

Influencer Marketing Advantages

• Relatable content
• Growth in engagement rates
• Content reach to specific audience
• Firm UGC ability

Influencer Marketing Disadvantages

• Masked face follower risks
• ROI checking dashboard challenges
• Swipe-up habit might make content go unseen
• Cost-cutting with mega influencers
• Influencer changing terms after the deal and extra perks arrangement

Want to avoid the hectic of marketing?

6th Street Artist looks after end-to-end influencer marketing needs that ensure performance tracking and alignment with brand core values. 

How does Influencer Marketing pivot brands with results?

Providing customised influencer marketing strategy to brands for years, the content and its purpose reach target audience at the right time, which leads to more trust gained compared to traditional ads.
Our team carefully looks after your influencer needs based on: 

• Type of audience
• Content style
• Insider data
• Brand campaign goals

Ready to execute an emotionally driven storytelling campaign? Kindly inquire with 6th Street Artist for a custom business proposal for your specific needs.

Short Case Study and Examples of Brands that leveraged Influencer Marketing 

• Zomato India collaborated with food content creators for brand marketing in local region.
• Mamaearth made promotional reels with macro creators to build awareness amongst parents.
• Beardo worked with (lifestyle & beauty) category men influencers to widen their consumer base.

These examples show how influencer-led marketing accelerates brand recall value. At 6th Street Artist, we’ve executed similar successful campaigns for electronics, jewellery brands, and more.
For portfolio samples, feel free to drop a mail.

Important Takeaways

• Influencer marketing will continue to refine how brands communicate in 2026 and beyond.
• Knowing its types, benefits, challenges, and real examples can help one understand the importance of such marketing. 

6th Street Artist specialises in 360° influencer marketing services. Mail us today for the best influencers for your brand needs.  

FAQs

Define influencer marketing

Influencer marketing is a promotion-based strategy or method where brands collab with influencers/creators with a target audience to promote product/service. This helps the brand gain long-term trust and reach its potential consumers.

How does influencer marketing elevate brands?

Brands start getting genuine reviews because the brand is promoted via ‘influencer – who is a big reviewer’. It increases online presence, drives more engagement, and more. Influencer-led content is found to be more genuine and relatable than old-fashioned ads.

Explain different types of influencers

Influencers can be categorised on the basis of no. of followers, content style (paid partnership posts, promotional campaigns, freebies & challenges, ambassador programs), and niche (food reviewer, healthcare expert, motivational speaker, business coach, gamers).

Micro influencers? What’s that type?

These influencers are viral in their specific region but highly engage their audience. They offer budget-friendly collab and often catch the audience’s eyes through strong engagement and community trust. 

How can one choose the right influencer for a brand?

Finalise your audience type, brand goals, content style, platform preference, and budget. Consulting an agency like 6th Street Artist ensures campaign execution with industry knowledge and expertise.

How can you reach us?

Kindly fill out the inquiry form