Influencer Marketing Archives

2023’s Top Brand Collabs and Their Impact on Creators

March 24, 2023
Rahul Pandey

Increasingly, influencer marketing has become a crucial element for marketers in India. Most industries have been affected by the influence of creators, who have created a new celebrity tier and influenced consumers in a variety of ways. Who would have thought that the brands that promote their products through vanilla television advertising would resort to […]

The Power of Micro-Influencers in Modern Marketing

March 22, 2023
Rahul Pandey

Do you have an idea of who social media influencers are? Does it involve a group of highly-followed social media stars with millions of followers, or does it involve a smaller but very dedicated following? If the latter is true, then they are likely to be micro-influencers. There is no doubt that an influencer’s total […]

Navigating the Ethical Dilemmas of Influencer Marketing: Finding the Right Balance

February 6, 2023
6th Street Artist

Access to information has evolved over time, as well as the challenges marketers face in order to stay up to date with the latest trends. Some, however, are unfamiliar with ensuring earned media is compliant with what Google and the FTC (Open Link in new window) define as ethical. The new FTC guidelines (in June) […]

Influencer Campaign: Maximize Results with These steps

February 4, 2023
6th Street Artist

Influencer Marketing has become the need of the hour in today’s day and age. With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of your brand. As the name suggests, their ability to influence other people’s behaviour is rooted in various factors, such as the size of their […]

Maximizing Your Reach: The Benefits of Influencer Marketing for Niche Markets

February 1, 2023
6th Street Artist

Whether you’re an eco-friendly traveler, chef, artist, or steampunk enthusiast, the Internet makes finding niche communities based on very specific interests easier than ever before. Influencer marketing is a positive development in that it can be a very efficient way for brands and marketers to reach niche communities with their products and services. Through the […]

Shaping the Future of Influencer Marketing: Predicting Trends for 2023 and Beyond

January 30, 2023
6th Street Artist

Marketers may be able to leverage influencer marketing as one of their most powerful tools by 2023. Creator marketing is an effective method for driving brand growth, and many companies are leveraging both online and offline influencer strategies. To achieve outstanding results in marketing in 2023, brands will have to understand social trends and adjust […]

Influencer Marketing Case Studies 5 Brands That Got it Right

January 27, 2023
6th Street Artist

In the 2020s, influencer marketing had already made a name for itself at the beginning of a new decade. Instagram feeds were full of beautiful images promoting everything from lemonade to household cleaners. But how does it work? 89% of marketers report that influencer marketing has a higher ROI than other channels in a crowded […]

Top Influencers In India: Who to Follow in 2023

January 25, 2023
6th Street Artist

The age of influencers was rampant in 2022 and there have been ways one can leverage this to our own advantage. Besides the generic Instagram influencers, there are also those who have carved out their own niches, such as beauty and lifestyle influencers. In this blog, we discuss in detail some of the top beauty […]

Influencer Campaign Metrics Demystified: The Tools You Need to Measure Success

January 23, 2023
6th Street Artist

We all know that an influencer marketing campaign isn’t as easy as it looks at first glance. With fierce competition on every social media platform, it can be difficult to get the attention of users when competing with other businesses! A content curation expert like an influencer can help you do the needful with their […]

Ways to leverage influencer marketing to grow your business

January 16, 2023
6th Street Artist

Many marketers have been influenced by influencer marketing in recent years. Despite not having to produce content, marketers still achieve exceptional results since the market has changed so much. What Is Influencer Marketing? In essence, influencer marketing involves a brand collaborating with an online influencer to market its products. There are times when influencer marketing […]

Influencer Marketing