Influencer Marketing

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How to Choose the Right Influencers for Your Brand

What is Influencer Marketing? Influencer marketing is a type of marketing that uses social media influencers to promote a product or service. Influencers are people who have a large following on social media and who are considered to be experts in a particular field. When an influencer promotes a product or service, their followers are […]
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Roi of influencer marketing campaign

Measuring ROI in Influencer Marketing Campaigns

Introduction  Hey there! Are you looking to take your brand’s online presence to the next level? Well, look no further than influencer marketing! In today’s digital world, partnering with social media influencers has become one of the most effective ways to reach your target audience and build brand awareness. But let’s not forget about the […]
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2023's Top Brand Collabs and Their Impact on Creators

2023’s Top Brand Collabs and Their Impact on Creators

Increasingly, influencer marketing has become a crucial element for marketers in India. Most industries have been affected by the influence of creators, who have created a new celebrity tier and influenced consumers in a variety of ways.  Who would have thought that the brands that promote their products through vanilla television advertising would resort to […]
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Power of Micro-Influencers in Modern Marketing

The Power of Micro-Influencers in Modern Marketing

Do you have an idea of who social media influencers are? Does it involve a group of highly-followed social media stars with millions of followers, or does it involve a smaller but very dedicated following? If the latter is true, then they are likely to be micro-influencers. There is no doubt that an influencer’s total […]
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Influencer campaign ROI

Influencer Campaign: Maximize Results with These steps

Influencer Marketing has become the need of the hour in today’s day and age. With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of your brand. As the name suggests, their ability to influence other people’s behaviour is rooted in various factors, such as the size of their […]
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Top influencers

Top Influencers In India: Who to Follow in 2023

The age of influencers was rampant in 2022 and there have been ways one can leverage this to our own advantage. Besides the generic Instagram influencers, there are also those who have carved out their own niches, such as beauty and lifestyle influencers. In this blog, we discuss in detail some of the top beauty […]
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