Guys, Instagram has become more than a holiday or brunch selfie spot. It’s now a lively bazaar where conversation, community, and commerce meet.

For small to mid-size brands, this means a golden chance; you don’t need multi-crore budgets or a celebrity influencer. What you do need is the right influencer marketing strategy, and specifically, that perfect Instagram influencer package to fit your goals and budget. Here on this blog, we’ll break down all you need to know about Instagram influencer packages, what they encompass, how to choose the best package, how much it’ll set you back, and how to maximize your ROI.

Why Instagram Influencer Marketing is a Game-Changer for Brands

Before we jump into the bundles, let’s swiftly address this: Why only Instagram?

Massive Reach: Instagram has more than 1.4 billion active users worldwide.

It’s not just another app; it’s where your customers are hanging out. Well, certainly most are. 

Visual Storytelling: Perfect for showcasing products/services in an authentic, lifestyle setting.

Community Building – Instead of hard-sell ads, influencer posts feel more like a trusted personal recommendation.

Budget-Friendly: You don’t need to break the bank to get started. Micro and nano influencers offer the best ROI.

What this boils down to for small and mid-size brands is that you can build awareness, drive sales, and grow your tribe, all without enterprise-level marketing spends.

What Instagrammer packages actually consist of

An Instagram influencer package is simply a bundled service from influencer marketing agencies (like us!), which includes a suite of services tailored to a brand’s needs.

Think of it like ordering a thali at your favorite eatery, you don’t want just one element, you want the full spread: starters, mains, sides, and dessert. Similarly, influencer packages mix and match deliverables, posts, reels, stories, shoutouts, analytics, etc., to deliver a complete marketing experience for your brand.

Different categories of influencers you can work with

When you hear the word influencer, you probably instantly think of Bollywood stars, cricketers, or elite creators. But influencer marketing today is far wider and more accessible.

Here’s a quick breakdown for you guys:

Nano Influencers (1K–10K followers)

Relatable, hyper-local, tight-knit communities

Extremely affordable

Higher engagement rates

Micro Influencers (10K–100K followers)

Ideal mix of reach + engagement

Trusted voices in niche categories

Ideal for small to mid-size brands

Mid-Tier Influencers (100K–500K followers)

Wider reach, more polished content

Ideal for scaling campaigns

Macro Influencers (500K–1M followers)

Wider reach, perfect for brand building

More expensive, less engagement than micro

Mega Influencers/Celebrities (1M+ followers)

Huge visibility, but you know! ₹$.

Not necessarily the top ROI for small brands. 

Team pro-tip:
For small and mid-size brands, nano and micro influencers are your bff’s. They create real engagement and are a fraction of the cost of celebrity shoutouts.

What’s inside an Instagram influencer swag bag?

This is how an average influencer marketing purchase looks when we design it for our clients.

1. Influencer Research & Shortlisting

2. Identifying influencers that match your brand voice, audience, and objectives.

3. Content Deliverables

4. Instagram posts (static or carousel)

5. Instagram Reels (short video is = ruler at the moment!)

6. Instagram Stories (awesome for polls, swipe-ups, time-limited promos)

7. IG Live sessions (interactive engagement)

8. Content Creation & Briefing

9. We offer creative direction, mood boards, and campaign messaging.

10. Negotiation & Collaboration

11. Managing influencer payments, contracts, and deliverables.

12. Campaign Management

13. Social scheduling posts, deadline management, and deliverable tracking.

14. Analytics & Reporting

15. Engagement rates, reach, impressions, sales, conversions, and ROI.

Sample Instagram Influencer Packages

If it’s your first time, there’s no need for you to go all out. You can start with a sample package, where you follow the 4 things you must sort even before the sample campaign.

1. Should it be a festive season campaign or a non-festive campaign?

2. Set your budget.

3. Identify your potential customer. 

4. Find the suitable influencers. 

Here’s what we recommend in a sample package after you have set your goals for the campaign.

For small to mid-size brands:

Starter Package – ‘The Nano Boost’ (₹25,000–₹50,000)

Up to 5 Nano influencers.

1 Post + 1 Stories each.

Monthly reporting.

Great for startups experimenting with influencer marketing

Growth Package – “The Micro Wave” (₹1L– ₹1.7L)

8–10 Micro influencers

1 Reel + 1 Post + 1 Stories each

Influencer gifting/PR seeding

Advanced analytics report

Scale Package – ‘The All-Rounder’ (₹2L– ₹4L)

Up to 10 influencers (combo of nano + micro + 2-3 Mid tier)

1 Reels + 1 post + 2 stories each

Full campaign strategy & content calendar

ROI-driven performance report

Tailored Plan – “The Tailor-made Tactic” (Negotiable rate)

Purpose-built (product launches, festival campaigns, app downloads, etc.)

Mixed bag of influencer tiers + paid posts advertising content

In-depth reporting & optimization

How much do Instagram influencer packages cost in India?

Let’s be honest—pricing is among the most frequently asked questions we get from brands.

Here’s the truth: influencer fees are based on Follower number.

Engagement rate

Industry/niche

Content style (post vs. reel)

Exclusivity & usage rights

Here’s a rough back-of-the-envelope ballpark for Indian markets. The above rates are averages of our large catalogue of data.

Nano influencer: ₹5,000+ per post

Micro influencer:  Near ₹25,000 per reel

Mid-level influencer: 50K for reel/post on

Macro influencer: ₹1L – 1.5L per reel/post

But here’s the silver lining:

By bundling influencers (like our packages)

Why Small & Mid-Size Brands Should Invest in Packages Instead of One-Off Collabs

Frequency beats one-off buzz: a few influencers, a few touch points = more memorable.

Scalable reach: Packages allow you to test small, then scale.

Cost efficiency: Bulk deals reduce per-influencer price.

Performance tracking: Easier to track ROI when it’s a campaign.

Real Results We’ve Seen

Without name-dropping clients (NDA life, you know!), try below for the assisted results we’ve been delivering.

• How a D2C SKINCARE BRAND sold by 1.5x in 3 months with only 6 micro INFLUENCERS
• A regional food brand received Reels viral traction (250K+ views) with nano creators.
• How a fintech app acquired 10,000+ downloads during a holiday campaign using influencer toolkits

The key? Not simply picking influencers, but crafting natural-feeling campaigns that resonate with their fans.

HOW TO CHOOSE YOUR PERFECT PACK!

Here’s our checklist for small & mid-size brands:

Define your goals – exposure, engagement, leads, sales? 

Know Your Audience – Who are you trying to reach? Tier 1 vs. tier 2 cities, Gen Z vs. millennials.

Don’t blow through your entire budget on a single influencer.

Budget realistically, spread it smartly. Mix It Up – Combine nano + micro for best ROI. 

Track Everything – Analytics is what makes it all magical.

For Instagram packages ahead. 

Instagram just keeps shifting–hello, Threads integration, AI suggestions, and shoppable Reels. The influencer marketing space is going to become mature.

For small to mid-size brands, that means opportunities to be inventive and punch above your weight. With smart influencer packages, you can play with the big boys without having their budget.

The future of Instagram influencer packages.

Instagram continues to evolve—say hi to Threads integration, AI-driven recommendations, and shoppable Reels. The influencer marketing space is just going to get more and more sophisticated.

For small to mid-size brands, this translates into chances to get crafty and pack a punch beyond your weight. With savvy influencer packages, you can play with the big boys, even if you don’t have their budgets.

Final Thoughts

Instagram influencer marketing is not just for big-budget brands anymore. And with the right package, even small and mid-size businesses can earn serious visibility, engagement, and sales.

Because at its core, influencer marketing is about people—their stories, their trust, their tribes. And when your brand becomes a part of that story – magic.

So, if you’re a D2C startup, a regional food brand, a fashion label, or a SaaS business—our tip: think small, be consistent, scale smart.

On Instagram, it’s not how big you are, it’s how real you show up. And the right influencer package ensures you appear loud, clear, and memorable.

Interested in discovering Instagram influencer packages for your brand? Our fresh, maybe a little sleep-deprived but crazy creative team here at [Your Agency Name] would love to talk. Shoot us a message and we’ll make your brand the next Instagram success story.

At 6th Street Artist, we partner with brands spanning the spectrum—fashion, lifestyle, fintech, gaming, and even homegrown D2C startups. And here’s news for you: influencer marketing isn’t optional anymore.

It’s the growth hack SMBs should be leveraging today.Consider it your crash course, penned by a crew of caffeinated, fresh-faced digital marketers who eat, sleep, and breathe this. Let’s catch up. 

Below is Our Latest Blog On the Key Difference Of Micro vs Macro Influencers, everything you need to Know.

Micro vs Macro Influencers: An Insight into Influencer Marketing