Whether you’re an eco-friendly traveler, chef, artist, or steampunk enthusiast, the Internet makes finding niche communities based on very specific interests easier than ever before.
Influencer marketing is a positive development in that it can be a very efficient way for brands and marketers to reach niche communities with their products and services. Through the use of influencer marketing, brands, and marketers will be able to reach a niche audience much easier.
- Identifying Your Brand’s Niche Community
- Tips for Finding Niche Influencers
- Targeting Niche Communities
- What Does Working With an Influencer in Your Niche Mean For A Brand?
- What Can Influencers Do For Your Brand?
- How Do You Run a Niche Influencer Campaign?
- List of Influencer Marketing Niches
- Why Hire an Influencer Marketing Agency?
- Working with Niche Influencers: a High-ROI Strategy
Identifying Your Brand’s Niche Community
There is no doubt that an influencer with 200k followers has a superpower if they always talk about the same things. They would simply be another commercial. Their niche is what makes them successful influencers. It is likely that a sports enthusiast with 200k followers wouldn’t have the desired effect if he suddenly started talking about home cleaning products.
If a stay-at-home dad blogger shared his favorite cleaners and home products, it would make sense because his audience knows what to expect from his content. They trust what he recommends and can easily picture him using them.
In an influencer niche, the content creator stays within their area of expertise and serves images, videos, products, and captions that connect with the audience that they have built up. In addition to their ability to communicate with their people in a genuine, authentic manner, they are also a powerful ally of brands and a profitable channel through which to market products and services.
Tips for Finding Niche Influencers
There is no doubt that brands are increasingly partnering with social media influencers who are experts in their industries and have a specific audience in mind. In this way, you can narrow down your potential partners by honing in on a niche as well. Here are a few ways to find niche influencers through social media.
LOOK FOR MICRO- AND NANO-INFLUENCERS
Often, the most popular influencers cover a broad range of topics or even several topics. For example, consider an international travel influencer who also offers beauty and wellness content.
However, if you are targeting a niche community, don’t hesitate to hire a micro- or nano-influencer who specializes in a particular field. If you were to find a travel micro-influencer who specializes in Maharashtra, you might be able to find a micro-influencer who is an expert in tourism destinations in the state. There is a good chance that the audience of that influencer is quite small, but the audience is very engaged as well.
SEARCH BY HASHTAGS
You can use hashtags to sort through relevant posts on social media platforms. You will need to be specific when you’re trying to find posts within a niche community. Instead of searching for #health, try searching for #womenshealth. Instead of searching for #fashion, try searching for #grungefashion.
If you observe which accounts are driving conversations and sharing informative content, you may find an influencer who suits your needs or you might come up with an idea for an upcoming post.
USE AN INFLUENCER DISCOVERY TOOL
With an Influencer Discovery tool used for influencer marketing, you can find influencers with ease. You can narrow your search by using tools like keywords and demographic filters to narrow your search. Make a list of social media personalities that match your brand’s niche, and then review their profiles until you find the perfect one.
Targeting Niche Communities
Even after you’ve found a suitable influencer, you can use the following suggestions to engage with your niche community and make them aware of what you’re doing.
KEEP UP WITH TRENDS
Read blogs, listen to podcasts, and engage in conversations to stay on top of the latest news and trends in your niche. What new products are out there? What community events are coming up? You will establish your credibility as a speaker and influencer in influencer marketing if you do so.
EXPLORE NICHE NETWORKS
Dedicated apps and platforms can be found for specific interests, as well as niche communities on major social media platforms.
Niche networks can be divided into the following categories:
- Connect with bakers and share your favorite recipes and creations on BakeSpace
- Discussions about the coffee industry and the sale of equipment are available at Barista Exchange
- Share your creations on Artfire, a marketplace for crafting enthusiasts
- Teaching Tomorrow is a place where math teachers share their insights with one another. A plan is in place to open it up to parents as well.
- Based on the importance families hold for Indians, FamilyBaat is a platform for families to network.
Keeping up with trends and finding social media influencers becomes easier with this type of community.
GENERATE VALUABLE CONTENT
In order to brainstorm ideas for influencer-generated content, you should keep asking yourself, “What would be valuable for consumers in my niche?” Create content that solves problems within the niche community, or at the very least, makes life a little easier for those within the niche community.
Some examples of content that can be valuable to niche audiences include:
When an upcoming film festival convention list has been published on the blog
In some cases, it’s hard to guess what kinds of content your audience will find most useful. You can ask your followers for suggestions in a social media post or poll your followers.
PARTNER WITH OTHER NICHE BUSINESSES
By collaborating with other brands within your niche, you can increase your brand’s visibility among consumers. It may even boost your brand’s credibility if you work with a long-standing company.
Here are a few ideas for collaborative projects between businesses in the same niche you could consider:
- Your niche can be uncovered through joint research
- Promote each other by appearing on each other’s podcasts or writing guest blog posts
- Create an eBook that draws on the collective knowledge of your group
- Consider running a joint contest that features prizes from both brands as part of the prize package
Using an influencer to help spread the word about your collaboration on social media can be an effective way to get people to know about it. You can ask them to share links to the material or even quote parts of it in their own works. A tech blog could cite your joint study or eBook. A fashion vlogger might direct followers toward your contest.
KNOW YOUR COMPETITION
It is important to keep an eye on your competitors as you use influencer marketing to target niche communities. This is especially important when the niche is extremely small. To learn from other brands’ successes and failures, you want to see how they engage their audiences. Knowing your competitors helps you brainstorm ways to distinguish yourself from them.
What Does Working With an Influencer in Your Niche Mean For A Brand?
Influencers who have the attention and trust of niche audiences can accomplish much more than simply driving brand awareness and engagement, as they are far more likely to drive conversions, sales, and growth through their audience.
Taking advantage of niche influencer marketing is also a great way to expand your brand’s credibility and trust among your ideal customer base. A niched influencer who is willing to be considered as a face of or representative for your brand is someone who already has their hearts and trust.
The social media accounts of a brand or product could never hope to achieve the same level of faith. Customers expect you to believe in your product and they expect you to try and sell it. Brand accounts are often viewed as just another advertisement platform.
There are plenty of niche influencers who are deeply selective when it comes to the brands they work with. Working with a strongly niched influencer proves that other people trust your products enough to put their name behind them, an authority figure’s stamp of approval.
What Can Influencers Do For Your Brand?
Content creators are responsible for taking an official creative brief and using it to produce their own original content that promotes a brand’s products or services. This can start a conversation about the brand in question and generate engagement on the brand’s social media channels.
You can use this method to shine a light on your product from a new perspective. This is something a whole team of marketing advisors and managers would never be able to execute: real, raw, authentic content crafted for a specific persona.
It’s no secret that niche audiences trust their influencer’s opinions and recommendations. They’re more likely to want to learn more or may even be ready to buy based only on the opinion of an influencer. Let’s look at a few examples below.
How Do You Run a Niche Influencer Campaign?
Obviously, this is a complex process, but let’s break it down into bite-sized chunks in order to make it easier to digest:
- Develop a strategy for achieving your goals
- Depending on your needs, you can choose the right platform
- Identify your niche audience and contact your influencer
- Develop a campaign that is collaboratively designed
- Create and deploy content
- Take the time to measure the results
List of Influencer Marketing Niches
I would like to point out that not all niches and sub-niches are created equal, and they will have varying levels of audience engagement and followership. Below are the top niches and how they impact the market.
In the world of online marketing, even small niches can be profitable, especially if they are accompanied by an engagement marketing campaign, but let’s have a look at some of the most popular niches.
The fashion niche encompasses everything from clothing and accessories to shoes and jewelry to eyewear and luggage and is by far one of the most popular niches.
Fashion is a more generalized niche that any influencer may touch on from time to time, but influencers who specialize in fashion will still showcase niche variation in style and labels as well as price points.
Beauty is another highly lucrative niche. This type of content will focus on cosmetics, skincare, hair care, and styling, as well as other personal care and hygiene-related themes.
It is important for a beauty influencer to be able to build a deep and authentic connection with their audience, as personal beauty can be quite emotional.
Various themes will be emphasized within the beauty niche, including sustainability, boldness, organic beauty, and natural beauty.
In addition to having the most complex and exciting job of all, travel influencers also have one of the most challenging jobs in the world. Producing travel-related content for other travel enthusiasts requires them to travel themselves.
In this niche, there is an emphasis on high-quality photography and videography, as well as content that inspires people to desire their own similar experiences. It is true that there are many travel influencers who are more than just outdoor adventurers.
The lifestyle influencer is a content creator who shares their life in a curated and intentional way, unlike other, more specific niches. The content they produce will be a little more nuanced, but it will still appeal to one audience over another.
For example, a homeschooling farmer mom will appeal to a completely different audience than a bustling NYC mom. A lifestyle influencer is one who has a significant impact on the decisions of their followers, as opposed to anyone who shares their life on social media.
Celebrities and Entertainment
The Rock, Selena Gomez, and Kylie Jenner are examples of celebrities who have accumulated their following and influence outside of social media. People like The Rock, Selena Gomez, and Kylie Jenner are a few of the celebrities who have accumulated their following and influence outside of social media.
There are times, however, when their status changes, such as with Huda Kattan, Caspar Lee, and Jeffree Star. Though they started as social media influencers, they are now viewed as celebrities in their own right as their influence grows and their audience reaches new levels.
In addition to soccer, basketball, and football, sports content includes skateboarding, rugby, surfing, snowboarding, boxing, yoga, and even cricket. The sports niche is unique in that athletes and enthusiasts are often very particular about their gear and equipment. Brands interested in influencer marketing have a lot to gain from this!
There are a lot of people who love their furry friends. We especially love them dressed up, running happily, playing fetch, chasing their tail, and being generally adorable. What’s not to love? This is often the perfect way to brighten up any day.
There is no doubt that pictures and videos of pets and animals are some of the most loved content on social media. Content creators in the animal niche are usually influencers who care about their subjects as much as they do about humans.
Their enthusiasm for the products that they love both for themselves as well as their pets are contagious.
Streaming gaming content such as commentary, gameplay, and tournaments may not cross your mind if you are not a gamer, but make no mistake, it does exist.
On Twitch, there will be sub-niches of the type of games being played as well as individual game selections, as well as a big difference between Twitch and YouTube in the first quarter of 2022.
On both Twitch and YouTube, there will be sub-niches of the type of games being played as well as individual game selections.
Fitness and health
As the content creator shares their own journey along with other helpful content, followers gain insight into how the influencer practices what they or preaches.
Influencers in the health and fitness niche could focus on gut health, weight loss, yoga, bodybuilding, cardio training, or healthy eating and nutrition.
Family and Parenting
With its own version of lifestyle content, a family or parenting-focused account, it will include a combination of children’s content and faces, as well as practical tips for the viewer behind the scroll. These influencers will specialize in a Raw and Authentic approach to life, with a strong mix of authentic and raw content.
In spite of this, the niche for family and parenting content can take a variety of directions. For instance, the family with multiple adopted children, the farm family, the city family, as well as the single parent would all have their own take on how to create niche content.
Business and Technology
Tech tutorials, product reviews, DIY entrepreneurial endeavors, and finance experts are all part of the business and technology niche. These are typically influencers who already make a good living from their specialization.
As a result, they already have an established expert status, which makes them a good fit for influencer marketing campaigns as their expertise is already well established.
Why Hire an Influencer Marketing Agency?
If you hire an agency, they are going to have multiple suitable niche influencers who would be a good fit for your brand. They will be able to show you a clear path to success and offer guidance as you move through their strategic process without this headache of learning a new skill set and making avoidable mistakes.
Your time and money are saved in many ways when you work with an influencer marketing agency. Your business does not need to invest additional time in planning campaigns run by influencers since you hire a professional who is knowledgeable and experienced in influencer marketing.
Collaborating with an influencer marketing agency such as 6th Street Artist assures that your business campaign and brand promotion will be supported with high-quality, engaging content.
Working with Niche Influencers: a High-ROI Strategy
As one of the key performance indicators for measuring the profitability of your business expenditures, Influencer Marketing can be used as one of the key performance indicators for evaluating influencer marketing.
A recent study found that influencer marketing generates an average of $5.20 in return for every dollar spent on it. This means that you get your money’s worth for influencer marketing. Influencer marketing has an ROI almost eleven times greater than any other form of digital media.
Partnering with influencers is a good investment for your business because it can boost your ROI because of the following reasons: Influencers are highly effective at generating high ROI for businesses because of the reasons outlined below.
- Practice word-of-mouth marketing
- Increase conversions and leads
- Make your business credible.
To ensure your brand is represented by the right influencers, you should consider the following criteria:
- Your niche and target audience must be relevant
- Count of followers
- Rates of engagement
- Making yourself visible
In order to measure the return on investment from influencers, you will want to do one or more of the following:
- Identify your goals
- Offer promotional codes
- Make use of hashtags
- Make sure impressions are targeted
- Engage in engagement analysis
- Affiliate links should be provided
You will get your money’s worth and more when you understand how influencer marketing works and how you can use niche influencers to reach your audience. Niche influencers are the present and the future of influencer marketing.