Guys, do you think that going viral is a fluke? Normally, going viral could have been a fluke, but making your influencer campaign viral is not a fluke by miles.

Going viral is something almost every brand dreams of. But in today’s world, it’s not just about luck or trends. It’s about using the right influencer strategy to get people talking, sharing, and buying. If you want to build hype, create trust, and grow fast, teaming up with the right influencers can make a huge difference.

But before that, do you know that 6th Street Artist is the best influencer marketing agency in Mumbai? We make your campaigns viral with strategy and expertise. If you are someone who wants to make their campaigns go viral, then call us on +91 91366 69815 or simply fill out the form given below, and let’s partner up for something big.

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Now let’s break down a simple but powerful way to work with influencers that actually gets results.

Why Influencers Work Better Than Regular Ads

People don’t pay attention to traditional ads anymore. Think about it — when was the last time you really watched a YouTube ad or clicked on a banner ad? But when someone you follow talks about a product they love, you’re much more likely to listen. That’s the power of influencer marketing. It feels personal, real, and trustworthy. Influencers already have a bond with their followers, and when they recommend something, it feels like a friend giving you advice, not a brand trying to sell you something.

Use the VIRAL Formula to Get Big Results

There’s a smart way to make influencer marketing work, and we call it the VIRAL method:

• V is for Value—Make sure the content is helpful or entertaining before promoting anything.
  
• I is for Influencer Fit—Don’t just go for big names. Choose people who really match your brand.
  
• R is for Relatable Hooks—Start videos with a line or story that grabs attention fast.
  
• A is for Algorithm-Friendly— Use the right video style (short, vertical, trending music) for each platform.
  
• L is for Layered Strategy—Don’t do one post and stop. Plan for follow-ups, reposts, and spin-offs to keep the buzz going.
  

This simple formula helps you create content that’s fun to watch, gets shared more, and keeps your brand in people’s minds.

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How to Pick the Right Influencers

Choosing the right influencer isn’t just about how many followers they have. You need to look at their engagement. Are people commenting, sharing, and reacting to their posts? Tools like Modash or HypeAuditor can help you check that. Also, it’s better to work with smaller influencers (called micro-influencers) who have a strong connection with their followers, rather than big ones who may have a less active audience. Start small with a few influencers, see what works, then scale up with those who deliver the best results.

Real Feels Win Every Time

Here’s the truth: perfect-looking, polished content doesn’t go viral as much as real, raw videos. People want honesty. So instead of telling influencers exactly what to say, let them speak in their own voice. Give them the key points, but let them tell the story naturally. This helps the content feel more real and trustworthy. Think casual “day in my life” clips, quick product demos, or behind-the-scenes videos — the kind of stuff that feels like a peek into someone’s world.

What to Do After the Post Goes Live

The work doesn’t stop once the influencer shares the post. In fact, that’s just the beginning. Here’s how you can keep the momentum going:

• Run ads using their content (called whitelisting) so you reach more people using the influencer’s face and name.
• Share the video everywhere — on your website, email newsletters, and other social platforms.
• Save their content in a user-generated content library so you have fresh, relatable videos for future use.
• Engage with their post—like, comment, and share it from your brand’s account to boost visibility.

A Real-Life Example That Worked

Let’s say you’re a health brand selling protein shakes. One brand ran a “7-Day Fitness Challenge” and sent their product to 15 small fitness influencers. Each influencer shared daily updates — short videos, sweaty selfies, and quick thoughts on how the shake helped their energy. They weren’t scripted. They were just being real. In one week, the campaign got over 3 million views and hundreds of new customers. The brand then turned those videos into ads and even featured them on their website. Smart move, right?

What Not to Do

A lot of brands make the same mistakes. They try to control everything — writing scripts, forcing influencers to use salesy lines, or only choosing big names. That kills the magic. Also, one-time posts don’t build trust. Think of influencer marketing as a long-term friendship, not a quick favor. Track your results, test what works, and always keep improving. And please, never ignore the comment section — that’s where the real engagement happens.

In Conclusion: People Trust People

Influencer marketing isn’t a shortcut. It’s a smarter way to build trust and get noticed. If done right, it brings in more eyeballs, clicks, and sales than most ads. Follow the VIRAL formula, let influencers be themselves, and treat them like creative partners, not just megaphones for your brand. Want to go viral? This strategy is how you do it.  

If you are looking for a genuine, top-rated Influencer marketing agency in Mumbai, then make sure to connect with us. We are sure that we can bring you the best possible result. So what are you waiting for? Call us on
+91 91366 69815 or simply fill out the form given below. Let talk!

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