Top 19 Marketing Trends to Watch in 2023

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Top 19 Marketing Trends to Watch in 2023

It is said that the marketing world moves at the speed of light, with dynamic changes and marketing trends that are difficult to keep up with. To succeed in this fast-paced industry, it is vital to stay ahead of the game and be aware of the latest marketing trends.

Incorporation of influencers into your marketing strategy to gain momentum.

Influencer marketing will continue to gain momentum even in 2023. The reason being 89% of brands will engage in influencer marketing, which will increase or maintain their investment in the coming year. To top that, 17% of brands plan to invest in it for the first time next year. When brands collaborate with influencers, they get an opportunity to expand their awareness and gain clients from the influencer’s own audience. This is one of the frequently used influencer marketing trends to increase customers.

Influencer marketing

For those who cannot afford to hire celebrities, brands prefer to work with marketing agencies and micro-influencers who promote on social media with a smaller following. With fewer posts, their posts having more punch usually lead to higher engagement. Influencers have a niche viewership hence they play a more significant role in converting leads, connecting with audiences, and boosting brand awareness.

Micro-influencers are considered ordinary people with audiences more likely to trust their opinions and recommendations. It might be tempting for brands to look at the follower count, to determine if an influencer is right for your brand, but one must remember that true influence lies in engagement rates (clicks, subscribes, and purchases).

Read Our Blog On – Creating a Results-Driven Influencer Marketing Strategy

Keeping video content concise by brands

90% of marketers use short-form videos, while long-form videos offer in-depth information about a product, brand, or service to audiences, both B2C and B2B companies know that using this marketing trend to get to the point with brief videos can actually be much more effective. It takes less capacity to create short videos, but this type of format aligns well only with the fast-paced attention spans of users in a variety of demographics.

Social-media Marketing to become a customer service tool

The use of social media for customer service is a relatively new concept. But these marketing trends are gaining momentum. More than a quarter of brands and companies use direct messages (DM’s) to offer customer support, and 15% of brands have planned to try it for the first time in 2023. This trend that is emerging steadily has come at a time when many social media platforms are trying to expand their e-commerce capabilities. Thus providing customer services on such emerging platforms becomes even more critical.

More businesses will leverage SEO to increase search traffic

Leveraging SEO

Brands must ensure that their websites and content are as discoverable as possible. They need to be on all popular search engines, that might provide both long and short-term traffic returns. While SEO is not new, it is becoming more common in modern marketing strategies. 

Regarding the marketing trend, brands are investing more in SEO, which as a trend ranks third behind short-form video and influencer marketing in 2023. Around 88% of marketers who have an SEO strategy are likely to increase or maintain their investments in 2023.

In 2023, mobile optimization will be even more critical

Users and consumers seem to be spending more of their spare time on mobile devices,  resulting in more than half of annual online website traffic coming from mobile devices and tablets. Millennials and Gen Z audiences are growing steadily, and mobile-friendly digital experiences are becoming more vital to consider as companies now cater to these fast-paced, highly connected generations. Mobile experiences aren’t just a must on brand websites; they are also a marketing trend for other key strategies.

More brands are prioritizing their social responsibility

As we come closer to 2023, 89% of brands creating socially responsible content plans have increased, or rather, maintained their investments. This is said to be nearly double what they did in 2022.

Aligned marketing and sales teams will win

At the onset of 2023, it’s becoming increasingly crucial for sales and marketing teams to work together. Teams, when in sync, get a more complete picture of their customers, including their interests, hobbies, and demographics. Hence, avoiding problems for everyone involved. Almost half of all brands plan to align sales and marketing targets before 2023 begins.

Experiential marketing could make a comeback

Experimental Marketing

Experiential marketing refers to a type of marketing trend based on creating memorable and innovative customer experiences to create deep emotional connections between the customers and the brand. Such marketing campaigns enable consumers to step into an immersive experience that is often in a physical place or via an AR or VR platform.

Immersive experiences might be fun, effective, and highly shareable on social media, but they face barriers in 2020 and 2021. The reason being businesses, public venues, and countries as a whole, were forced to shut down public operations during the COVID-19 pandemic.

Producing such branded AR/VR experience is a high-budget investment that relies on audiences having tools like AR/VR headsets or the latest smartphone technology to access the content. Smaller brands have begun investing in digital experiential marketing. As digitally immersive platforms have begun to come up, and become accessible to larger audiences, there are possibilities for experiential marketing to return with a bang in 2023. 

Inbound Marketing will remain a best practice for growing brands

In the past two years, the world’s dealt with unprecedented changes due to the global pandemic. Outbound marketing tactics have become even less effective in reaching target audiences. There has been a shift from in-person to hybrid work-from-home (WFH) business practices. This made inbound marketing come to the forefront of effective tactics. 

One got to see a significant rise in virtual events, forcing brands to get creative and grab the attention of customers. One can use the inbound marketing trend as a valuable asset to create brand awareness and build trust digitally through a refocusing strategy to drive customers to seek out your content. This process requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

More brands will test out native ads

When a brand pays to feature content on a third-party website, it is investing in native advertising.  These marketing trends blend in and promote the brand to a new audience that would otherwise never learn about it. In 2022, almost a quarter (23%) of brands planned to leverage native ads for the first time, and it is said that those numbers will continue to grow in 2023.

More than 36% of brands that use native ads say they are effective, while nearly 50% say it’s their top ROI-generating tactic. It is said that 47% of buyers view three to five pieces of content before engaging with a sales rep. The majority of them are brands that create content to gain their interest. This is the major reason why brands all around the world have only grown their investments in content marketing.

Videos will remain the top marketing content format in the coming year

Videos will dominate the marketing space even in 2023. Brands plan to invest in the short video formats that have been recently trending. Videos create a deeper connection with the potential customer base and are easy for brands to repurpose video content into podcasts and text-based content

Blogging is here to stay

Blogging in 2023

Blogging has commonly been used as a marketing strategy. These marketing trends have been used simply because it works. One in three marketers leverages their own blog or website. Most consumers read blogs multiple times per week and purchase something from a brand after reading the company’s blog.

Blogs also provide a major benefit to the company’s online search discoverability. Sites with a large number of blogs have huge search potential and can implement SEO strategies much easier than sites that don’t.

Case studies will continue to drive leads and brand credibility in 2023

Case studies as a marketing trend offer prospects an incredibly deep and exclusive look into how people or brands benefit from a product, service, or strategy. Although many brands, don’t leverage case studies, those who do find them very effective.

Case study usage in content marketing is only growing, with 37% of brand shave planned to use case studies in their marketing strategy for the first time this coming year.

Use of infographics

Infographics not only have a visual appeal but also provide data and informative information. Incredibly engaging for social media audiences and web visitors alike, these marketing trends have been able to attract 56% of brands across social media.

They regularly use infographics in their content strategy and say they are their most effective content type. Credible data helps brands, bloggers, and content creators tell compelling and persuasive stories.

Focusing on just three to five essential social media platforms

On average, brands leverage four to five social media platforms in their roles. Facebook (64%), Instagram (58%), YouTube (57%), Twitter (43%), and TikTok (42%). Managing three to five platforms is realistic and allows brands of all sizes to expand their reach to different audiences while also giving social media marketers a realistic list of platforms to master without stretching their bandwidth during the work week. 

Sites with solid rankings begin to link to brand websites, and Google’s crawlers note that the site might be credible. As a result, your Google rankings may improve. This is ultimately the purpose of getting other sites to link to the brand’s website.

Writing highly shareable content, reaching out to other websites to share it, or ensuring that posts get links can be time-consuming and challenging, but research shows that this time and efforts pay off. Out of 48% of SEO marketers who use marketing trends like backlinking and link building, 63% say it’s their brand’s most effective SEO tactic. 

Historical optimization will help old web pages get new traffic.

Brands plan to take what’s worked in the past and optimize it for the present. In SEO, keeping content up to date and full of rich, engaging content will outweigh older work lacking in keyword relevancy with old statistics and links. While one in four SEO marketers leverage the marketing trend of historical optimization in their strategy, 29% of those marketers say it’s an effective SEO strategy. 

Chatbots will continue to simplify conversational marketing

conversational marketing using chatbot

Bots are powered by a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. They are made possible by artificial intelligence, which helps it understand complex requests, personalize responses, and improve interactions over time.

They also provide the perception and dedication of a 1:1 service experience while working with hundreds of customers—something that no customer optimize service representative or team would ever be able to do. If this marketing trend is used correctly, bots would manage conversations at scale and aggregate data from multiple data sources, from calendars to knowledge bases to blog posts and videos.

Brands need to give customers more control over their data.

Data is highly valuable to users as well as brands or business owners. Whether it is data like an email id, credit card information, or smartphone location, users view their data as precious and privileged,  and it’s the responsibility of the brands to take care of such private information. Whether it’s a software company, bank, government agency, or shop, one requires data to operate every business possible. 

There have been cases such kind of data has been misused or siphoned into the wrong hands. It had led to a strong distrust in businesses and potentially exploited consumers. The General Data Protection Regulation (GDPR) was therefore introduced as an initiative by the EU to give greater control to consumers over their data.

Here, organizations are made to ensure that the data is collected legally and safely and those who collect and manage such data are told to protect and respect consumers’ rights. Following the GDPR guidelines may be a  burden, but it is better than being fined for non-compliance

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