“Ready to pilot your brand with the Best Influencer Marketing agency in Mumbai. We are at 6th Street Artist, an Influencer marketing agency that believes that your work– is our business” BUT—

–Let’s first understand what Influencer marketing does.

People often wonder how influencer marketing works and whether it can truly impact the brand. So, let’s explore what influencers do to create this change and whether their influence is effective.

To understand influencer marketing, let’s start by defining what influencers are.

Understanding The Term “Influencers”

Influencers are social media individual users who are quite famous on social platforms, not in a celebrity way– but more like a popular individual, more or less they create content that influences their specific audience. Sharing opinions, advice, or even personal experiences on social media. Most Influencers follow a specific topic– Which in simple terms is called Niche.

It is categorized content, which influencers follow– Niche can be divided into categories such as Fashion, Information, Tech, sports, or even Lifestyle and many more. Some Influencers follow one specific Niche and some follow multiple niches–After making content on one specific topic– Influencers are considered as Niche Expert.

Now that you have an idea of what influencers are, let’s address the elephant in the room: what is influencer marketing?

Influencer Marketing is the same as its name suggests, but let’s understand more and hear from all the knowledge and information we have collected!

What is influencer marketing at its core?

Influencer Marketing is being used heavily by most of the top-tier brands, for better engagement and better reach and the most important part- Building Brand Awareness. Influencer Marketing is when a brand reaches out to individual creators who have following in a specific niche: Brands mostly reach out to creators who align with the brand’s target audience – for example, A sports brand would prefer to collaborate with sports Influencers rather than a fashion Influencers.

This process of creators and brands coming together to craft a content for marketing and entertainment purposes– is called Influencer Marketing.

What does Influencer Marketing have to offer?

Influencer Marketing is one of the most effective marketing in today’s world. Let’s have a look and understand why influencer marketing is the most effective tool.

Brands are on the lookout for new Micro or Macro Influencers. Wait- what are micro and macro Influencers? Micro-influencers are influencers who have between 10,000 to 1,00,000 followers. Macro Influencers are the influencers who have between 1,00,00 to 1 Million followers.

So Micro Influencer marketing would offer you more engagement rates and on the other hand, Macro Influencer marketing would offer higher reach because of higher individual following. This results in flexible marketing which includes almost anything and everything, it only depends on the brand– Whether the goal is to achieve more reach or greater engagement, brands find Influencer Marketing to be highly effective and one of the most flexible marketing strategies.

How Influencer Marketing can Pilot your brand tho?

Influencer marketing holds an immersive power in the marketing space. Some experts consider Influencer marketing to be the dawn of marketing. This approach gained real attention after the pandemic of 2019, as influencers discovered how to connect with their audience and got a sudden boom.

Top-tier international companies such as Gucchi, Adidas, Nike, etc. have held their ground with influencer marketing for promotion and brand awareness for their product. Marketing teams of big brands and companies consider influencer marketing as the go-to-go strategy.

A New Era for Brands to Build Awareness:

Guys, a marketing team needs to be aware of all the trends, and Influencer marketing is not going out of trend anytime soon– if you guys want to be in the same charts as top-end companies, Then make sure you get involved in the most effective marketing for your brand. We at 6th Street Artist believe that Influencer marketing is a tool, which can drive you to the results that even big commercial marketing strategies sometimes fail. If used with a proper ROI-driven strategy and handled by professionals in the field, Influencer Marketing can never go wrong. We are 6th Street Artist, an Influencer Marketing company in Mumbai. We specialize in influencer marketing with more than 5+ years of experience. Come, Let’s create magic with Influencer Marketing where– experience meets excellence!