A celebrity endorsement marketing is a type of advertising in which a celebrity uses his or her celebrity to promote a product and services. It’s fairly straightforward.
This unique method of advertising attracts A-list celebs as well as well-known YouTube bloggers/vloggers!
Now, before I go any further, why are consumers more likely to buy a product that Kylie or any other well-known celebrity endorses?
- Customers appreciate seeing a recognized face on a product.
Let’s be honest. The bulk of the world’s population is familiar with several mainstream or A-list celebrities.
Need I say more about Beyoncé, Kylie Jenner, Kim Kardashian, and Kanye West?
When viewers see Beyonce in a Pepsi commercial or print ad, it grabs their attention. Her celebrity is practically sweeping the globe!
- People aspire to be like their favorite celebrities.
The majority of their fans look up to celebrities because of their celebrity and success stories. As a result, some people adjust their lifestyles or even their physical appearances in order to appear even somewhat similar to the celebrity.
Is this a viable option? I don’t believe so, but advertising follows a simple guideline of depicting a better life with the product, and people believe it.
- They provide access to a new demographic.
Stars with a good reputation are more likely to gain more followers than stars with a bad reputation. Their admirers range in age from 12 to 64 years old, and some are even younger. Fans of various ages follow these celebs, which may benefit brands.
Do you want to know why? Must Read…..
Consider Puma: can you picture promoting Puma when their target demographic is only 18–30 years old? Consider that for a moment. Puma is able to reach children under the age of 13 and even those over the age of 40 by leveraging celebrities’ celebrity.
Obviously, it is contingent on the celebrity’s reputation. If the star does not keep it PG-13, the chances of a new market opening up are little to none.
- The expectation of receiving a high-quality product
Celebrity endorsements cost companies millions of dollars. Nike, Puma, Coca-Cola, Pepsi, McDonald’s, Vitamin Water, and more well-known companies are worth billions.
Because we already know that consumers are more likely to buy a product if they see a recognizable face in the commercials, most people feel it must be a high-quality product if they see some credentials.
The majority of people believe that if their favorite celebrities think a product is good, they will most likely buy it! If the brands are well-known, they can sometimes speak for themselves.
- After watching the advertising, people remember them.
What emotions come to mind when you’re scrolling through periodicals, watching TV, or watching YouTube and see a celebrity in some of the ads?
Surprised, awestruck, delighted, or even sad. These adverts will undoubtedly evoke emotions, causing you to recall the advertisements you watched during the day.